P3: Explain the benefits of digital marketing as a customer
There are many benefits of digital marketing as a customer, one of the main things being the fact that the internet is not limited to a certain location, it is entirely international. If a business is using digital marketing, more specifically internet marketing, they will have the chance of reaching (potential) customers globally. So unless the business is an online business, such as retailing products and/or services online, it should not be promoted globally. For online businesses, it is very easy to generate customers, because they can use the power of the internet. What they can do, is for example, if we are talking about a clothing brand that only retails online, they can use that power to drive all traffic to the website, as well as to provide their customers special offers. These offers, as a customer, can be found very helpful. For example, an offer that the business can offer would be that if a customer orders a product, they will be automatically signed up to the business' mailing system, and before a new product is being released, these customers will get early access to them, for example 48 hours before the original launch date. As a customer, there are many great opportunities and offers that a business could offer you, that wouldn't otherwise be available offline.
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